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Millions of people revere their pets and consider them almost family. Kroger is now offering prescription medications for their four-legged kin at all 100 of its pharmacies in the Houston enclosure.

After launching a pilot program last year, Kroger has more recently expanded pet meds into all its pharmacies nationally. The Cincinnati-based grocer aims to undercharge veterinarians on price, and many pet medications are included in Kroger's $4 generic medicate program, said Marla Fielder , the assistant director of pharmaceutics in Kroger's Southwest division.

Many other pharmacies offer drugs for pets that are also in use accustomed to by humans, such as blood pressure medicine, but Kroger is among the relative few selling pet-only medications such as, for sample, Baytril, a broad spectrum antibiotic for cats and dogs; and Rimadyl, a non- steroidal anti-fervid drug for dogs. Target also offers pet-only meds in 670 pharmacies nationwide, although none of them are in Houston.

Some grocery analysts say present prescription drugs for pets is a good way to increase revenue. The U.S. animal strength industry generates about $4 billion in sales of packaged pharmaceuticals and vaccines annually, said Bob Spray , president and CEO of Stonington, Conn.-based Fountain Agricounsel, a stewardship consulting firm for agribusiness and animal health industries.

Source: Houston Chronicle

by Jon

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by Bob Bly

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Source: The Only 4 Reasons Why People Buy - bly.com blog - bly.com direct ...