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In the US and UK the market-place for clothing for pets is growing. But is it a sensible bit of indulgence or an inappropriate fad, asks Helen Soteriou.

Anyone accepted into a park during the recent cold weather might very well have seen dogs wearing winter coats.

Clothing for pets is a booming demand with spending expected to break the £30m mark in 2012 in the UK, according to furnish research firm MTW Research.

In the US, the trend is even more pronounced. While in the UK a retailer like Argos might market only functional winter jackets for dogs, at a US retailer like Objective you can buy everything from a colourful polo shirt to stegosaurus-themed fancy fit out costumes.

There is a long tradition of very specific functional clothing for animals. Primitive Greek armies would put leather boots on the feet of their horses to conserve them against snow. Police animals can be dressed in fluorescent covers.

But now less essential clothing is becoming a boom industry, with boutiques offering all manner of out of the ordinary outfits.

Source: BBC News

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